Damelin Marketing

Damelin Marketing, are you naturally creative and self-motivated? Do you think strategically and are able to persuade people into buying your ideas? These qualities make you a perfect candidate for a stimulating career in marketing management.
Marketing is used by virtually all businesses, both commercial and public, and the quality of that marketing determines a business’s success or failure. The marketing manager’s role forms an integral part of the business structure, as they are the driving force behind the relationship between a company and its customers and they create strategies that help companies reach their sales targets.
With this diploma, you will be equipped to conduct research, evaluate product demand, establish pricing strategies, identify a target audience and determine the best way to reach that audience. You will also be geared to participate in package design, brand building, develop advertising campaigns and choose the correct advertising mediums to promote a company’s products. This versatile qualification is the ideal tool to help diversify your competencies and career opportunities in the corporate area.

Why study at Damelin?

As soon as you join the Damelin family, you become part of a network of students, lecturers and friends, who will assist and support you during this exciting journey in your life. Our courses are designed to make your learning as comfortable as possible, with facilities that allow you to build your career in a relaxed and friendly atmosphere. Our lecturers will provide all the support and guidance you require, so you leave the Damelin home with an unforgettable campus experience.

How to get in?

Registering for the Diploma in Marketing Management is simple. We have various touch-points for your convenience. Simply call, email, fill in an online enquiry form, or pop into one of our 17 campuses nationwide, where one of our consultants will gladly assist you.

  • A Grade 12 Certificate with admission to diploma studies
  • An achievement rating of 3 (40% – 49%) in 4 recognised 20 credit bearing subjects
  • Mathematics or Mathematical Literacy
  • English at grade 12/NQF level 4 or equivalent
  • Age Exemption (23 years or older):
    • At least five years post-secondary school experience in the field in which the student wants to study and
    • Proof of English language proficiency and
    • National Senior Certificate or equivalent
  • Mature age applicants, 45 years and older without a school leaving qualification, may apply for conditional exemption.
  • Foreign Students whose first language is not English, may be required to provide proof of proficiency in English prior to admission to the programme

Click here for quick access to the fact sheet for more info.

Time you will spend on the course

The programme duration is 3 years on a full-time basis, or 4 years on a part-time basis. Tuition is face to face and is scheduled per campus. Programmes are offered during the week on a full-time and part-time basis. Part-time tuition is scheduled as per the stipulated planner. A year planner and academic calendar is available at the start of the year with dates and times of classes and campus activities to help you plan your schedule.

Course content and modules

You will cover these modules during the duration of your diploma.
*Indicates subjects that need to be completed in the sequence stipulated.

Semester 1
Business Communication
Business Mathematics
Principles of Microeconomics*
Management Principles & Practices*
Semester 2
End-User Computing**
Principles of Marketing
Principles of Macroeconomics*
Introduction to Financial Accounting

** You have an opportunity to complete the EUC entrance exam. If you pass, you will be awarded credits and will not be required to attend classes for this module.​

Semester 1
Business Law
Consumer Behaviour
Personal Selling
Marketing Research
Semester 2
Practice of Marketing
Quantitative Methods
General Management*
Marketing Philosophies and Methodologies


Semester 1
Marketing Management
Marketing Communication
Financial Management
Semester 2
Principles of Project Management
Work Integrated Learning**

**160 hours of Work Integrated Learning (WIL) is required to complete this course. WIL is a programme that helps students apply what they’ve learned in a real work setting while earning credits for their qualification.
Click here for quick access to the fact sheet for more info.

Materials to stay ahead

A list of prescribed textbooks will be made available at the start of the course. You will also receive an electronic version (e-guide) of this course. Textbooks are excluded from the course fee.

Careers you’d be great at

  • Market Researcher
  • Marketing Manager
  • Sales Manager
  • Marketing Communications Officer
  • Commercial Manager
  • Brand Manager

The strength in your qualification

On successful completion of the course, you will receive a Diploma in Marketing Management.

Take your education to the next degree

Go even further with a higher qualification. With this diploma you can study further at Damelin or another accredited institution.
*Admission to further your studies remains the prerogative of each institution and its academic council.