Durban University Of Technology Marketing Department, Marketing is the business of planning and developing appropriate products or services that will satisfy the wants and needs of the market as well as planning and implementing the marketing programme. Many confuse the term marketing with selling and advertising.
Whilst both of these aspects are included in the marketing function, they account for only a part of the total marketing effort. Marketing is the business discipline responsible for:
a) Identifying the people who make up a market
b) Analysing and identifying the needs and wants of these people.
c) Planning the development of appropriate products or services that will satisfy these wants and needs.
d) Determining the most effective way to price, promote and distribute the product or service developed.
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